Zillow is Going to Buy Dot Loop


One more reason to not like Zillow

Zillow (NASDAQ: Z) has entered into a definitive agreement to buy DotLoop, a Cincinnati-based company that simplifies real estate transactions by enabling brokerages, real estate agents, and their clients to share, edit, sign and store documents digitally. The transaction is subject to the satisfaction of customary closing conditions and is expected to close in the third quarter of 2015.

From Zillow (Z) Enters Agreement to Acquire DotLoop

Just what I need, one more reason to not like Zillow. For those of you that don’t know, DotLoop is a file management system for real estate brokerages. Most of us here in South west Florida prefer APPFiles – a Sarasota based competitor. I do know that many of the Realogy Companies (like Coldwell Banker and Century 21) use Dotloop. Both systems are similar in their objective – to aid the broker to get as paperless as possible.

Now Zillow has given Dot Loop customers a good reason to switch to Appfiles.
While consumers love Zillow, brokers and agents are annoyed by Zillows method of charging agents to put listings in premium positions on their website and then charging the agents again for leads.
To me this news is about Zillow increasing its grip on the agent and the brokerage.


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